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The Love Cult is a cult that appears in Don't Hug Me I'm Scared 3. It appears to be led by Shrignold, who is the main teacher of the episode. Those who follow must worship a statue named Malcolm, which they claim to be the king of love. As shown in DHMIS 3 towards the Yellow Guy, new members of the cult must be brainwashed, adopt a new name and forget about anything they have learned beforehand.
Lovecult

The group and the yellow guy

Ourking

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